Engage employees before you do with customers
01/25/2020Every organisation needs customers to buy its products, services or the purpose repeatedly over time. This loyalty leads to advocacy and hence, is critical for the growth of the organisation. […]
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Improve your NPS
10/06/2019 Companies hold off-sites to look at their past performance, set their eyes on the future and review strategies to reach the goals in front of them. While reflecting on […]
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How can we appreciate customer needs better?
06/22/2019“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” said Sam Walton, […]
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Changes in Customer Engagement
03/11/2018Businesses exist because there is someone out there who believes in them and buys their promises. As technology transforms, it is bound to impact the way a business communicates and […]
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UBER’s Surge Pricing is Good for all
01/11/2016This seems to beat the common discourse of our times. Give me a minute to explain why surge pricing is good, though annoying. Who complains about it? We, the customers, […]
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Do a Star Wars Act!
12/28/2015900+M USD of box office collection in a matter of just few days is no small feat. A marketing wonder and a fine product… what do we learn from it? […]
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Why you?
11/23/2015Each day of our life, we are faced with situations where we need to prove to someone else why we are qualified for it. Each day has many such tests […]
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