#BuildingTomorrow: Understanding the Buyer’s Mind
August 14, 2021Buyers are more informed than ever before, thanks to the technology that has democratised information. Often it is the perception, the top-of-mind experiences and feelings that convert a ‘Maybe’ to […]
Continue Reading#BuildingTomorrow: Nurturing Relationships to Grow
March 27, 2021Founder of Walmart, Sam Walton said, “There is only one boss: the customer. And he can fire everybody in the company from the chairman on down, simply by spending his […]
Continue ReadingEngage employees before you do with customers
January 25, 2020Every organisation needs customers to buy its products, services or the purpose repeatedly over time. This loyalty leads to advocacy and hence, is critical for the growth of the organisation. […]
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Improve your NPS
October 6, 2019 Companies hold off-sites to look at their past performance, set their eyes on the future and review strategies to reach the goals in front of them. While reflecting on […]
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How can we appreciate customer needs better?
June 22, 2019“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” said Sam Walton, […]
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Changes in Customer Engagement
March 11, 2018Businesses exist because there is someone out there who believes in them and buys their promises. As technology transforms, it is bound to impact the way a business communicates and […]
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UBER’s Surge Pricing is Good for all
January 11, 2016This seems to beat the common discourse of our times. Give me a minute to explain why surge pricing is good, though annoying. Who complains about it? We, the customers, […]
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Do a Star Wars Act!
December 28, 2015900+M USD of box office collection in a matter of just few days is no small feat. A marketing wonder and a fine product… what do we learn from it? […]
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Why you?
November 23, 2015Each day of our life, we are faced with situations where we need to prove to someone else why we are qualified for it. Each day has many such tests […]
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