Ciel Technologies

#BuildingTomorrow: Capitalizing on Brand Equity

August 8, 2021

Someone said, “Products are made in the factory but brands are created in the mind.” We live in a hyper-connected world and hence, receive a huge number of messages and […]

Continue Reading

#BuildingTomorrow: Future of brand building

October 31, 2020

Legendary brands have been inspiring marketers for decades. Some of those are more than a hundred years old like Coca-Cola, BMW, 3M and HSBC, while some of them are fairly […]

Continue Reading