#GetTheBestOutofUs: Leveraging Micro-Influencers
January 23, 2022Days in our life seem like a storm; we wish that a day passes without hurting us and we are able to grab the opportunities the storm brings along. Our […]
Continue Reading
5 Cold Calling Tips to Land More Sales
December 21, 2021Cold calling can be a tough prospect. But, if you do it right, it’s well worth the time and effort. You’ll need to know the right way to approach it […]
Continue Reading
4 Internal Communication Tips To Engaging Your Dispersed Workforce
During the pandemic, companies and businesses were faced with the dilemma of adapting and adjusting or simply shipping out. As a result, many had to pivot to new ways of […]
Continue Reading
#BuildingTomorrow: How Brands can use NFTs to reshape Digital Consumerism
December 19, 2021Our world is going increasingly digital; from shopping and payments to booking appointments, meeting people, consulting a doctor and studying in a school or college, we are using the internet […]
Continue Reading#BuildingTomorrow: Understanding the Buyer’s Mind
August 14, 2021Buyers are more informed than ever before, thanks to the technology that has democratised information. Often it is the perception, the top-of-mind experiences and feelings that convert a ‘Maybe’ to […]
Continue Reading#BuildingTomorrow: Capitalizing on Brand Equity
August 8, 2021Someone said, “Products are made in the factory but brands are created in the mind.” We live in a hyper-connected world and hence, receive a huge number of messages and […]
Continue Reading#BuildingTomorrow: Role of Influencers for a Brand
July 24, 2021Mark Zuckerberg said, “People influence people; nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted […]
Continue Reading9 Upgrades That Your Small Business May Need for 2022
June 28, 20212020 and 2021 so far have both been extremely challenging years for small businesses. Active small business owners in the US plummeted by 22% or 3.3 million, the largest drop […]
Continue Reading#BuildingTomorrow: Nurturing Relationships to Grow
March 27, 2021Founder of Walmart, Sam Walton said, “There is only one boss: the customer. And he can fire everybody in the company from the chairman on down, simply by spending his […]
Continue Reading#BuildingTomorrow: Future of brand building
October 31, 2020Legendary brands have been inspiring marketers for decades. Some of those are more than a hundred years old like Coca-Cola, BMW, 3M and HSBC, while some of them are fairly […]
Continue Reading